If you’re like most businesses, the tool you need most to succeed in your business is a steady supply of qualified leads. What happens when you don’t have this all-important resource? If you’re like many, you focus on prospecting only when your well has run dry. But then it’s too late because it takes time to farm those new leads. So not having a steady supply of qualified leads yields peaks and valleys in your business cycle. You either have too much work or not enough!
So, we all need a steady system of lead generation activities to keep the sales flow even or at least devoid of large peaks and valleys. But how do we do that?