We live in a digital world, one where your presence on social media is a major factor in finding and connecting with your customers. This is a point of pain for many business owners, especially those who haven’t grown up in the generation of Twitter and Instagram. It can be a challenge, trying to portray something meaningful about your products or services in 140 characters or less, so it’s not surprising when business owners miss the mark.
If you’re struggling to get a handle on social media marketing (SMM), the good news is you’re not alone. Here are some common mistakes that business owners make in attempting to curate a social media presence:
- Having too many accounts and never updating. You may have come across a website for a tattoo parlor or a law firm that says, “Follow us on social media!” followed by buttons for most of the major social media platforms: Facebook, Twitter, Tumblr, Instagram, Pinterest, Google+, sometimes even Snapchat. However, when you click on those links, you may find that Facebook and Twitter are updated regularly, while the rest are empty or inactive. Not only is a ghost town of a social media account not going to help your marketing, it may actually turn people away from your business to a competitor with a more active account.
- “Me, me, me” social media updates. Too many businesses use social media as a sort of portfolio to post about their achievements. There’s nothing wrong with the occasional self-promo, but customers will respond more strongly to information relevant to their interests. For example, if you’ve designed a dating app, share articles with tips on dating or maintaining a healthy relationship, not just download links to your app.
- Mistaking the purpose of social media in your marketing. Social media is not the place for sales pitches, and it’s not the best method of lead generation. Social media is best used as a conversation starter or a way to keep your name fresh in the minds of your customers and future customers. By providing interesting content and gaining followers, customers will more easily be able to think of you when they need your services.
Social media is a tricky balance between presenting information your followers find interesting and valuable and drawing attention to your business. It’s a balance many business owners struggle with, or simply don’t have time to manage on top of everything else. Fortunately, SMM is something we pride ourselves on at Outmarket and we’re happy to help.
We provide social media services for many of our clients using top-notch social software to manage all of their accounts with ease. We post 3 times per day (morning, lunchtime, and late afternoon), 5 days per week with content that’s interesting to your followers and presented in an engaging tone. We’ll make use of the best platforms for your business and find the most effective content to start a conversation and build a social media presence. We take care of it all, so you can focus on actually running your business.